Website speed has a huge impact on user experience, SEO, and conversion rates. Improving website performance is essential for drawing traffic to a website and keeping site visitors engaged. Don't worry, we got you!


Have you ever tried to load a slow-loading website or an app that takes forever to open? What steps can you take to optimize your web experience for speed?

You’re probably familiar with the dreaded “Loading…” screen, which lets everyone know that something on the internet isn’t working quite as intended. …

What is an MVP (Minimum Viable Product) in application development? Why use an MVP? How is this beneficial to your project development? What common mistakes should you avoid? This is what we will see in this article.

Got a great idea for a mobile app? You’ve probably heard that the best way to start is to create a Minimum Viable Product (MVP).

Definition: Minimum Viable Product.

Minimum Viable Product (MVP) is a concept derived from the lean startup methodology introduced by Eric Ries in 2011. In general, the lean startup focuses on the influence of testing and test learning in the development stages.


Thinking of creating a website? Choosing your domain name is a crucial step that you shouldn’t take lightly. In this guide, discover the important criteria to take into account when choosing the right domain name.

How to choose a domain name?

Your domain name (NDD) identifies your business in this immense jungle that is the Web. Its choice is just as important as the choice of your business name. It is therefore essential that you select a domain name that not only matches your business or organization but is also easy to promote and find. If you choose the wrong domain name, you will have a…

Uchaguzi is a mobile and web based application that is designed to ease access to information on Uganda’s forthcoming general elections 2021. It is chiefly designed to educate voters and sensitize citizens on the electoral process.

Polling guidelines (

This civic education platform is a project of the Ministry of ICT and National Guidance under the Government Citizen’s Interaction Centre (GCIC), in collaboration with the Uganda Electoral Commission. This project is supported by Konrad Adenauer Stiftung Uganda & South Sudan.

Loft Uganda partnered with Rootless technologies for the design and development of the project android and IOS application.

Through access to information, Uchaguzi…

What is the value proposition of a website to your business?

We live in a world which is rapidly changing for many reasons, but basically due to the internet and the World Wide Web. ‘Digitization’ and ‘Online’ have been become the two frequently used buzz words. Smartphones and cheap data plans have changed our lives to the extend that most of us have been habituated with searching every tiny little bit on the internet. People search and find answers for what they are looking for – how to dress up, what to eat, where to purchase, why to have a…

A custom domain email address is one that is exclusive to a domain that is associated with your business or organisation, forexample or

Unlike standard domain emails such as , custom domain emails have a greater value proposition to a company as elaborated below.

  • Brand visibility

When a prospect looks at your email address, they will quickly be able to find your business by looking up your domain name. With an email addressed that has a custom domain, usually the business domain. The receipt of the email from such an address can easily follow up on a…

Photo by Le buzz

Today, our online experience is so much more than just checking emails. From talking to friends and family to doing the weekly food shop, discovering new holiday destinations and researching things to do locally, the online world is very much a part of our daily lives.
As the time we spend online increases, so do the digital opportunities available. The online experience is constantly evolving thanks to content creators, businesses and app developers who are able to find new and innovative ways to help us shop, learn, and connect. …

It’s a start on a future of real experiences.

Skeuomorph Mobile Banking by Alexander Plyuto 🎲 for Heartbeat Agency. Image source: Dribble

Early PS: A design trend broke this year, and got named Neumorphism, the new Skeuomorphism

Many have argued that with voice-assisted systems in the future, we won’t need UI, we will just speak to our devices, and many more that in the eventual future, we communicate telepathically with our devices and need no form of interface, much less a visual one.

But people don’t only need information, they enjoy to watch beautiful presentations, exactly why Tony Stark, who has all the tech we can imagine, diagnoses his suit issues by rendering a hologram of its internals. Not telepathically scanning the…

Loft Uganda

Design and Development agency based in Uganda 🌍

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