Choice of domain name: an important step in the creation of a website

Thinking of creating a website? Choosing your domain name is a crucial step that you shouldn’t take lightly. In this guide, discover the important criteria to take into account when choosing the right domain name.

How to choose a domain name?

A good domain name is short, unique, easy to remember and pronounce, and it inspires confidence. Your best bet would be to go with a brand name that your competition is unlikely to use. For example, “Google” and “YouTube” are not common names. They are not overly wordy and do not contain complex vowels. Users are unlikely to confuse them with the brand of their competitors. In other words, the ideal would be to think about your domain name at the same time you choose the name of your company, your brand, your blog, etc.

Be simple and predictable! Indeed, simplicity should be your watchword in choosing an effective domain name. Avoid using dashes, let alone underscores or any other punctuation. Banish complicated words and specific jargons. Also avoid including numbers unless absolutely necessary, especially if it’s part of your brand name.

Once you have found the right domain name, you should now check its availability. At this point, you will also need to think about what type of extension you plan to book. This is essential to avoid cybersquatting. To check the availability of the domain name, simply go to the site of an accredited host. If it is available, all you have to do is buy it. Also, consider buying common spelling mistakes for your domain.

Which extension to choose and why?

.Com is by far the most popular extension and the most secure option. If possible, choose this extension for the simple reason that most people automatically type “.com” when looking for a site. You can reserve multiple extensions (eg, .ug, and .org) to minimize the risk of cybersquatting and to ensure the sustainability of your brand. You don’t need to create a website for every domain. Just transfer the additional domains to your main site.

What if the domain name is not available?

Another solution, you can opt for the new extensions of type “.boutique” or “.shop”.

If you do not want to use the new extensions, you can find out if the domain name you have chosen can be redeemed. The first thing to do is find its owner. If the domain name refers to a website, you can contact the administrator through the site’s legal notice. On the other hand, if it returns to a landing page indicating that the domain name is for sale, it will be easy for you to make an offer to the domainer. After you have established your budget, negotiated the price and bought the domain name, the owner will have to give up their administrator rights to transfer them to you. An initial authorization form for a registrar transfer will be required to confirm the transfer.

Why choose a short domain name?

On the other hand, short domain names are very popular and their value is often high. It can be difficult to acquire a short domain name (less than 8 characters), but the game is worth the effort.

Additionally, visitors are more likely to make typos with longer domain names, which can lead to loss of traffic. This is the reason why it is in your interest to limit the length of your domain name.

Do you have to insert the main keyword in the domain name?

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