A custom domain email address is one that is exclusive to a domain that is associated with your business or organisation, forexample firstname.lastname@example.org or email@example.com.
Unlike standard domain emails such as firstname.lastname@example.org , custom domain emails have a greater value proposition to a company as elaborated below.
- Brand visibility
When a prospect looks at your email address, they will quickly be able to find your business by looking up your domain name. With an email addressed that has a custom domain, usually the business domain. The receipt of the email from such an address can easily follow up on a business by searching for the domain online. If someone received an email from namakula@loftUgada.tech, it’s easy for a person to look up loft Uganda online other than if she had received the email from email@example.com
An email address that contains your business name sounds more official and trustworthy than an email address that doesn’t have a custom domain.
As your workforce grows, you can standardize email addresses and create consistent group addresses for roles, like firstname.lastname@example.org.
- Brand marketing
While there are numerous ways to market your business name, a custom email address is the simplest.
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